Instead, you need to differentiate yourself and provide more value for customers in areas where corporations struggle ot do so. "In war, the way is to avoid what is strong and to strike at what is weak."Īs a startup, you can’t take on established corporations head-on. This requires a culture of innovation and experimentation, where failures are viewed as learning opportunities and pivots are embraced as necessary. This is likely even more important in the startup field - innovative projects must be agile and quick to respond to changes in the market, including emerging trends, shifts in consumer behavior, and competitor moves.
“Opportunities multiply as they are seized.”Ĭhapter 5 stresses the importance of opportunism. Successful startups use storytelling to create an emotional connection with their audience and differentiate themselves from their competition. While deception is not the right term for startups (since they are not in an adversarial situation with most of their stakeholders), creativity and originality are crucial for success. Chapter 1 highlights the importance of deception in warfare.
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